One has to be careful when humanising the product that one sells, especially animals. By humanising, I mean giving it human-like features and expressions, portraying emotions and human actions.
Here we have three little piggies, happily being boiled to death to feed you, the customers:
Kentucky Fried Chicken did fine by making the founder, Colonel Sanders, its mascot. But later advertisements, like the ones often shown in the cinemas, have the wee little chicks being best friends with Grandpa Sanders, encouraging him to go to the cinema to watch a movie.
In which ecosystem do the prey gander about with its predator? Are pigs and chickens masochistic creatures that they enjoy being slaughtered, boiled or fried? Do we, who treat our pets almost like humans, want to have them for dinner afterwards?
It's only safe to humanise animals if you open a pet store, not when you serve them on a plate.
