Big Bad Wolf Book Sale Marketing Ploy

BookXcess created a mascot for their annual book sale and used it thoroughly to promote the event. They've used the Big Bad Wolf with great wit, creating an entire personality and story for the fictional character.

The next sale isn't until September, and the marketing campaign has already begun: pseudo news coverage spinning a fictional story surrounding the disappearance of The Wolf. It's wholly unrelated to books, but Facebook Fans are already a-flutter, getting excited about the event.

Here's the first three 'posters' in the series so far...

https://www.facebook.com/bbwbooks