New Condominium Near KLCC

originally posted on 25th May 2011


Although most property developers in Malaysia claim that their development is different, essentially there's nothing really new. It's a matter of repackaging and repacking the same old product. As my friend says, "Otherwise, marketers will be out of a job."



There's a new condo being built near KLCC on Jalan Tun Razak, just as you exit SMART tunnel before turning into KLCC parking. Boldly emblazoned across the hoarding is a line, somewhat similar to, but not quite and much longer, because I was driving and couldn't read properly:

"A new development for the who's who to live in the where's where."

And though the idea of a strategically located residence for VIPs is done to death and then some, I thought the line communicated it in a pleasantly quirky manner. 

Just perhaps, if I may do so without appearing like a know it all, it can be written more succinctly. Say...

"The Where's Where for the Who's Who"

And now I wished I had come up with that all on my own so that I can use the line for the next property campaign I work on.