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| Billboard spotted off Federal Highway |
This billboard caught my attention with it's catchy tagline and not so subtle sexual innuendo. Although I wonder whether most Malaysians understand the term 'pop your cherry' (which means, to lose your virginity).
Which brings me to the lesson I've learnt over the years regarding marketing communications that are very clever but might not be understood by the general population versus something simple that is easily comprehended by most. Many a times, I've been tempted to go with the former, thinking that such a genius of an idea that I've come up with must not be wasted. But I've realised that there's no point being a genius when no one can recognise your ingenuity (unless you're really an artiste who lives and breathes beauty, surviving on water and air....alas, I'm a commercial copywriter and marketeer who doesn't want to know hunger).
A friend suggested that a better alternative would be "Pimp your berry yet?", using the slang that is popular among the younger people, who are the target audience of such a product. It would still be fun, contemporary and, most importantly, easily understood and identified by the target customers.
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