Tacky is Sticky

I was lamenting to a friend of mine that recent advertising taglines were rather tacky, to which she commented, "Tacky is sticky".

How true! For example, the "Happy birthday cake to you" line by one particular ice cream retailer is strange, but sticks firmly in my head.

I spotted another example in Manila by one of its local skincare brands, combining the word 'skin' with other relevant words that start with the last letters of the former: SKindulge, SKintellectual, Skinfatuated and, my favourite, SKingenious.

Slightly over the top, but utterly memorable!