Defying Conventions

I have to tip my hat to Tony. He certainly knows how to get people's attention.

His latest gimmick was to use his own sports car to lobby against airport tax hike, right outside LCCT.

AirAsia's marketing communications is something to emulate. They've always dared to be different and defy conventions. And in a country where most companies daren't be different, they stand out even more glaringly.

Read the article from The Star.

Competition Copy

Masta, Master...get it?

Leave your dinner guests twirling their forks for more, because you twirl spaghetti around your fork to gather the strands and sauce...get it?

Pretty clever copywriting, I think.