Year-end is always a busy time for Wit & Words.
It's the time that companies begin to think about revamping their profiles, websites and brand. Perhaps it is also when they find they have some leftover in their marketing budget to spend on copywriting services. I'm more than happy to help them find a way to use the remainder...in a value adding way, of course.
This week, while most were merry-making throughout the Deepavali and Awal Muharram holidays, I've been delving into several projects. One of them brings me back to the time when I was involved in the spa industry.
Charmnote Asia Pacific is the manufacturer and distributor of eco-friendly cleaning products. They've recently created two retail product brands, for household cleaning and pets, which they wanted Wit & Words to help craft brand stories, product packaging content and fragrance names. It's quite unique to find such a variety of fragrances for cleaning products. Usually it's just lemon, lime or floral.
So I've spent a few days sniffing the miniature amber bottles (pictures above) interspaced with a whiff of coffee grounds (in the green cup) to clear the nose in between.
A naming project is always nice to have in between heavy writing ones. Although less words are required, sometimes it takes even more time to find the right direction and meaningful words that say a lot with very little. It certainly challenges the creative mind, which I firmly believe requires occasional prodding or it just dies a boring death.
