Entrepreneur Mindset

A fellow business owner once said to me that the most important thing a business owner needs is hope. Those profound words have replayed in my mind many times. Indeed. Most SMEs 'wrap up' their businesses within the first five years. As a start-up, you may falter, you may despair, you may consider giving up, but dammit, with hope you'll carry on!

And so I take a moment to give myself a boost of hope. 

According to Wikipedia (so it must be true), the founders of several renowned multinational ad agencies started out as copywriters.

| See the List here |

That's Hopeful.

To add to that, Google recently performed another crawl and my website ranking has gone up again.

We must remember to celebrate even the small successes.

Bodyform Brilliant Comeback on Social Media

Bodyform is a sanitary pad company in the UK.

They created this video in response to a man's sarcastic remark on their facebook page, angry that their advertisements lied about periods.

His remark included: 

"There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack"

Bodyform's comeback was much more clever in its sarcasm and brilliantly funny:

My favourite parts are the 80s test subjects 

and the phrase "the blood coursing from our uteri like a crimson landslide".

(We'd never see such marketing ploy in Malaysia. We're too 'polite' and safe).

Berita Tan & Tan 2012 completed!

It was a 6-month labour of love. Working hand in hand with the client, our work on Tan & Tan's revamped annual newsletter is complete:

To view the newsletter in its entirety, click here.