The title says it all. It is the trending overused word. Its predecessor, customise.
I did a quick search on Thesaurus.com to predict the next trending word, with the same meaning. Now which could it be?
I like transmogrify.
"We transmogrify our services to suit each client's needs"
Attune?
"Our flexibility allows us to attune to every situation"
Refashion or reshape?
"We refashion our products to suit your style"
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Yup, I'm betting on transmogrify.
