Wednesday, February 15, 2012

Making the most of your competitor's mistake

Lately, Nando's has been pretty witty with their publicity and promotions.

I noticed their billboard asking drivers to go "slow slow".

I remember their radio ads to "enjoy enjoy" their "peri peri" chicken.

And this is the kicker. 

In conventional Malaysia where even the fiercest of competitors are nice to each other in public, they are unconventionally taking advantage of the 'KFC employee punching customer' fiasco to gain attention. Riding on top of the wave created by their competitor drowning.

Quite brilliant and amusing: