Friday, September 14, 2012

Logos Are Pictograms

I've been thinking about logos lately. 

Essentially, they are pictograms that summarise
the name and business/product
of the company. 

I stumbled upon this website - Logo Faves 
which have a great collections of 
clever, cute and beautiful logos.

Here's some of my favourites:






These designers were just brilliant 
at capturing the whole business in one tiny icon.

Thursday, September 6, 2012

DOs and DON'Ts of Logo Designing

I'm late in posting this logo, but I wanted to do this after Independence Day to show a little respect to my country. Or am I just reopening old wounds?


The Don'ts 
(1) use multiple font types, sizes and colours
(2) have too many elements (in the example below, they are the '1', 'M', 'erdeka', '55', 'Janji Ditepati' and the flag.
(3) overlap the elements
(4) repeat elements (Malaysian flag pattern within the '1' and an undulating flag)

The Dos
(1) check if the individual elements will be clear and aesthetically pleasing when in black & white or grayscale, for news print, or colourless collaterals (the flag would not survive the transition).
(2) check if it is still clear when scaled to a small size, for it is such on advertisements, t-shirt embroidery, sponsorship acknowledgement, etc (the flag would be unclear, the multiple elements difficult to decipher).

When the design was revealed, it received so much negative response and even sparked competitions and voluntary designs for the logo that should have been. The government eventually denied that the above was the official logo and used the '1' (only).

Pity. They could have a good laugh with the citizens, announce a nationwide competition, since it had already gained some traction, and get the entire country involved. Another marketing mindset we must always have - there may be an advantage lurking in a disadvantage.